Washable Paper Products Are Stand-out Retail Opportunity I B2B

As sustainability reshapes global consumer behavior, washable paper is emerging as a standout material—biodegradable, vegan, FSC-certified, and offering a leather-like look without plastic or animal products.

Still relatively new in the bag and accessory market, it presents retailers with a differentiated, eco-forward alternative to PU and traditional materials.

• Over 80% of consumers prefer eco-responsible brands
• Demand for plastic-free alternatives is growing over 20% annually
• Washable paper is ideal for fashion, home décor, and packaging sectors
• It’s water-resistant, lightweight, durable, and stylish
• Appeals to the fast-growing vegan and conscious consumer base
• Market expected to grow 15% annually through the next decade

James&Co offers a premium range—laptop sleeves, bags, cardholders, and backpacks—crafted from washable paper, giving retailers a prime opportunity to lead in the sustainable shift.